Define the ideal customer.
Agree suitable sectors, account characteristics and signals of need.
Customer acquisition
Lead generation
An acquisition process from ideal customer research to a sales conversation.
Start with your goal
The right scope. Clear deliverables.
We shape the plan around your current setup, goals and priorities. Deliverables, timing and responsibilities are defined in your proposal.
01 / DELIVERY
Deliverables
- Ideal customer profile and segment selection
- Account research and prospect assessment
- Landing page or outbound communication plan
- CRM handoff and lead quality report
02 / MEASUREMENT
What do we measure?
Qualified leadsMeeting conversionCost per lead
We agree on relevant metrics at the start and use consistent definitions when reviewing progress.
03 / GETTING STARTED
Let’s get started
Target customer definition, offer, sales capacity and suitable outreach channels.
Compare packages ↗An example workflow
Not every enquiry is the same opportunity.
An illustrative qualification flow from ideal customer profile to sales conversation.
ADSIMURG / Lead generation
01Ideal customer
Account, need and buying role
02First contact
A suitable channel and message
03Qualification
Need, scope and timing
04Sales conversation
Owner, notes and next action
Not ready yet → maintain the relationship with useful content
Let’s adapt this flow to your business.
Understand the service
What changes for your business?
Lead generation starts by defining a useful prospect, not simply collecting records. Sector, company size, needs and buying process inform acquisition. Qualification and sales handoff matter as much as the channel that generated the enquiry.
Delivery approach
A clear, step-by-step process.
Match offer and channel.
Choose research, content, advertising or suitable direct outreach based on the goal.
Qualify enquiries.
Use agreed fields and criteria to collect information sales needs.
Use sales feedback.
Review accepted and rejected leads with reasons to refine targeting.
A practical approach
How does it fit your business?
A consultancy can define target sectors and decision-maker roles. Enquiries capture needs and timing, qualified prospects receive CRM owners and sales feedback informs the next campaign.
Common questions
Before you decide.
Is a lead the same as a sale?
No. A prospect still needs qualification and a buying decision.
Do you guarantee appointments?
We assess the variables and agree a qualified-lead definition and measurement goals.
Does sales participate?
Yes. Sales feedback is essential for lead quality and follow-up.
Explore further
Guides to this service.
Lead generation01
What is lead qualification? Assessing enquiries for sales fit
Evaluate account fit, need and timing together so that every enquiry receives an appropriate next action.
Read article Adsimurg Studio
Lead & demand generation02
What is the difference between lead and demand generation?
Creating enquiries and developing demand are different jobs. Plan them together around your sales process.
Read article Adsimurg Studio
Demand generation03
B2B demand generation: content that supports buying decisions
Answer different stakeholder questions with guides, comparisons and sales resources throughout a longer buying process.
Read article Adsimurg Studio
CRM & sales04
How to build a CRM sales pipeline: from enquiry to proposal
Define sales stages, owners and next actions to keep enquiries from disappearing between first contact and proposal.
Read article Adsimurg Studio
Your next step
Choose the path for your business.
Plan with us
We can identify the right services together. Tell us about your business and goals.
Explore our experience ↗Let’s shape your next stage of growth.
Start with one service or build a package for your business.