One platform. Campaigns built around your goal.
Plan Search, Performance Max, Demand Gen, video, Shopping and app campaigns around your business goals. Account structure, creative, spend and measurement work within one plan.
Your goal comes first.Creative + measurement + the right campaign mix
Different goals call for different campaigns.
Open a topic to see its purpose, requirements and measurement.
SearchCapture existing demand+
Reach people searching for your offering with relevant text ads. Manage keywords, negative keywords, bids and landing-page relevance together.
Setup focus
Search intent map, ad copy and a conversion page.
Measurement focus
Search term quality, qualified enquiries and cost per conversion.
Performance Max / PMaxConnect channels to a shared goal+
A goal-based campaign that accesses Google inventory through one campaign. Focus on asset groups, audience signals, product data and conversion quality.
Setup focus
Appropriate conversion goals, creative variety and a suitable product feed for e-commerce.
Measurement focus
Relevant conversions, conversion value and asset group performance.
Demand GenReach moments of discovery and consideration+
Campaigns that connect image and video storytelling with relevant audiences. Plan creative variants, appropriate channel choices and the conversion journey together.
Setup focus
Image and video assets, a clear value proposition and an appropriate landing page.
Measurement focus
Creative engagement, qualified visits and cost per target action.
DisplayExtend brand visibility+
Reach and remarketing through visual placements, contexts and audience planning. Campaign setup follows the account’s current Display and Demand Gen options.
Setup focus
Responsive creative assets, placement checks and appropriate measurement.
Measurement focus
Reach, frequency, placement quality and cost per conversion.
YouTube / VideoMake your story watchable+
Video campaigns for awareness, consideration or action. Opening seconds, format, audience and call to action share one creative plan.
Setup focus
Video brief, format-ready assets and an audience plan.
Measurement focus
Viewing behaviour, video engagement and target actions.
ShoppingConnect products with shoppers+
Connect Merchant Center product data, categories and campaign scope with sales goals. Assess Shopping or feed-based Performance Max around your setup and goals.
Setup focus
Merchant Center, accurate price and stock data, and a healthy product feed.
Measurement focus
Product-level sales, revenue, ROAS and feed eligibility.
App campaignsFrom installs to in-app value+
Campaign planning for mobile app installs and in-app actions. Store pages, creative and app-event measurement are considered together.
Setup focus
App store listing, app events and appropriate SDK or measurement access.
Measurement focus
Cost per install, in-app conversions and user value.
Search, image and video campaigns can also reach mobile users. App campaigns are assessed when the goal is installs or in-app actions.
Build the experience after the click.
Landing pages & CRO
Page and offer improvements that help visitors enquire or make a purchase.
Content & creative
Content in a consistent brand voice for your website, ads and social channels.
CRM & sales operations
A structure that records prospects, assigns owners and makes follow-up easier.
Which Google Ads campaign should I start with?
We assess goals, demand, offering, creative, budget and measurement quality together. The campaign mix is built from those inputs and refined through testing.
Official information about campaign types: Google Ads Help ↗
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