Review goals and accounts.
Define the enquiry or purchase objective, review campaigns and establish budget boundaries.
Customer acquisition
Paid marketing
Plan and manage Google and social advertising around a shared business goal.
Start with your goal
The right scope. Clear deliverables.
We shape the plan around your current setup, goals and priorities. Deliverables, timing and responsibilities are defined in your proposal.
01 / DELIVERY
Deliverables
- Google Ads / SEM and paid social plan
- Campaign setup and conversion measurement
- Ad copy and creative development
- Budget tracking, tests and optimization
02 / MEASUREMENT
What do we measure?
Cost per leadCost per acquisitionReturn on ad spend
We agree on relevant metrics at the start and use consistent definitions when reviewing progress.
03 / GETTING STARTED
Let’s get started
Ad accounts, conversion goal, creative assets and approved media budget.
Compare packages ↗An example workflow
The right ad. The right experience.
An illustrative advertising flow connecting the campaign message and landing page.
ADSIMURG / Paid marketing
01Goal & offer
Which need are we solving?
02Ad variants
Message and creative options
03Landing page
An experience aligned with the offer
04Qualified enquiry
Feedback from sales
Interest without enquiries → review the page and form
Let’s adapt this flow to your business.
Understand the service
What changes for your business?
Effective advertising starts with a clear goal and trustworthy measurement. Campaigns, creative, landing pages and sales follow-up form one conversion path. Cheap clicks alone are insufficient: visitors need a relevant offer and a clear route to enquiry or purchase.
Delivery approach
A clear, step-by-step process.
Validate measurement.
Check conversion events, permission settings and data that connects activity to sales.
Run controlled tests.
Prioritise hypotheses about audiences, messaging and creative.
Allocate budget using results.
Review cost, lead quality or sales return and document changes.
A practical approach
How does it fit your business?
B2B sales feedback can identify low-quality enquiries. In e-commerce, product groups, stock and margin can inform campaign decisions. We avoid evaluating performance through a single advertising-platform number.
Common questions
Before you decide.
Is ad spend included in the fee?
Platform spend and management fees are separate. You approve spending limits.
Can you use my existing account?
Yes, with appropriate access while you retain ownership of accounts and data.
Do you guarantee ROAS or leads?
Results depend on the offer, market, competition and budget. We establish measurable objectives and a testing plan.
Explore further
Guides to this service.
Advertising creative01
Creative testing: comparing messages, visuals and offers
Give each advertising variant a hypothesis instead of changing assets at random, then use the learning in the next brief.
Read article Adsimurg Studio
Advertising budgets02
Planning an advertising budget: limits and review routines
Separate media spend from service fees and define the campaign objective, test scope and ownership of budget decisions.
Read article Adsimurg Studio
Paid marketing03
A better campaign brief for Google and social advertising
Define goals, offers, measurement and decision boundaries before spending on advertising.
Read article Adsimurg Studio
Local marketing04
Digital marketing for local businesses: from search to appointment
Connect local visibility, clear service information and consistent enquiry follow-up to help nearby customers reach your business.
Read article Adsimurg Studio
Strategy & analytics05
Which KPIs belong in a marketing report? From traffic to sales
Design a focused report connecting channel activity, enquiry quality, sales progress and the next business decision.
Read article Adsimurg Studio
Landing page & CRO06
Improving landing page conversion: message, trust and forms
Review the offer, trust information and form experience together to help paid visitors take the next step.
Read article Adsimurg Studio
Your next step
Choose the path for your business.
Plan with us
We can identify the right services together. Tell us about your business and goals.
Explore our experience ↗Let’s shape your next stage of growth.
Start with one service or build a package for your business.